Moodboard and Mooboard L ite: Moodboard helps you organize, create and share multi-user collaborative mood boards on your iPad for just $9.99. Detailed filters–like orientation, location, image style-allow you to narrow down choices and cut down on time spent weeding out imagery you’re not interested in. Moodstream: Brought to you from your friends at Getty Images, Moodstream allows you to adjust settings for image search with idea-generation and mood board assisting tools. What’s great about Pinterest is that the collections are already organized for you, making it easier to find and choose images you like. Pinterest: Pinterest is a popular online service that allows you to pull images from “pinboards” that have been curated by others.

Performing an online image search and compiling a digital mood board is easier than ever with the availability of some pretty cool online sites: Whether you choose to pull images from the Internet and assemble them online, or grab some foam board, Elmer’s glue, and a stack of magazines is completely up to you. The process of creating your mood board doesn’t have to be complicated. A mood board ensures that your designer, company principals and stakeholders understands your brand and your vision right from the start. A mood board that accurately reflects your brand can act as a guide to keep you focused on your brand identity when creating your logo, business cards, website, or other marketing materials.Ĭommunication. It will also help you translate concepts like culture and values into tangible things, like design. If you’re already sure of who you are, a mood board will affirm and support your brand identity. If you’re still in the process of working out your brand identity, a mood board will help bring things into focus, like company attributes, vision, identity, and the emotions you want your brand to convey.Īffirmation. Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool, for: It can even work as a guide in developing a business project, such as a website.

Via Hoot Design Company.Ī mood board is like a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity. So how can you accurately communicate your brand? Try a mood board! What is a mood board and why do I need one? Unfortunately, while designers possess many talents, psychic ability isn’t usually one of them. But when it comes time to convey your brand qualities to a designer, you might find that words fail you. You know your brand better than anyone-your origins, your vision, your goals, your company culture.

Aesthetic mood board